New World Bangkok
Bangkok, Thailand
Design Proposal
The concept is to capture the 'Soul Of The City'. Each city has its own unique identity, pulse and energy. This should be the generator to create a unique, non-conformist hotel experience that ties into the NW brand's aspirations.
The main inspiration we harness from the bustling Bangkok City is its creativity. Thailand has a long history of magnificent artistry, from the ancient Grand Palace to the modern day kitschy 'tuk tuk' decoration.